In today’s world, there are countless ways to plan a holiday in Greece. For many Israeli travelers, the natural choice is often a well-reviewed hotel with flexible cancellation policies—especially in an era where uncertainty has become an important factor in travel decisions. But what began as a single vacation experience grew into a collection of hundreds of luxury villas. This is how YAMAS was created: a company specializing in luxury villa holidays across Greece’s most beautiful islands. Yet the story of YAMAS did not begin as a business. It began as a personal journey. Founder Revital Agami simply fell in love with Greece. She found herself returning time and again to different islands, discovering hidden locations, staying in private villas, and experiencing a completely different way of traveling—one based on privacy, authenticity, and personal connection.
More Than a Greek Holiday—An Experience to Remember
Revital transformed her personal passion for Greece into a philosophy: “It is not only about villas, but about creating an experience that stays with you for years.” For her, the goal was never just another holiday in Greece—it was a different kind of experience. Today, YAMAS is considered a pioneer in the Israeli luxury villa holiday market and has grown into one of Israel’s leading companies specializing in private villa experiences in Greece. The company’s long-term vision is to bring this unique model to additional destinations around the world.
A Family Business with a Vision for the Future
Over the years, Revital has built a network of personal relationships with villa owners and local hospitality professionals, creating a carefully curated collection of more than 700 luxury villas across 18 of Greece’s most beautiful islands—with more destinations continually being added. Alongside this collection, YAMAS developed an advanced online booking platform that allows clients to check availability and reserve their preferred villa directly, combining technology with personalized service. Today, YAMAS is the only Israeli company offering customers the ability to book Greek villas online while also providing a complete hospitality experience beyond accommodation itself. Services include 24/7 concierge support, daily villa cleaning, linen changes every three days, customized breakfast menus, private chef experiences, personal training sessions, beauty treatments, and additional services designed to make every stay effortless. At YAMAS, the focus is not on quantity but on finding the perfect match. Each villa is selected with the complete guest experience in mind-the location, views, architecture, design, amenities, service level, and atmosphere.
Personalization Instead of a Standard Travel Package
One of the key differences in YAMAS’ approach is moving away from standard holiday packages toward truly personalized experiences. Rather than choosing a predefined offer, guests receive guidance throughout the entire planning process-from selecting the ideal destination and villa to coordinating flights, activities, and experiences during their stay. The objective is simple: to create a holiday that feels entirely unique. Two years ago, Revital’s son joined the company as an active partner, bringing a younger perspective and helping YAMAS connect with new audiences, including younger travelers who are highly engaged online and approach travel decisions with a sophisticated, research-driven mindset.
Personal Support Beyond the Booking Process
A truly exceptional holiday is not created only through careful planning-it is also defined by the support provided throughout the journey. This is where YAMAS’ greatest strength becomes clear: personal guidance before, during, and after the holiday, rather than simply providing a booking service. Every client receives individual attention throughout the planning process, but the relationship continues during the stay itself. Revital maintains direct communication with guests, ensuring that any request or need is handled quickly and personally, creating a seamless and memorable experience.
Private Villas Instead of Hotels: A Growing Luxury Trend
In recent years, demand for private villa holidays has increased significantly, especially following the global shift toward privacy, space, and more personalized travel experiences. While this trend accelerated after the pandemic, it was never the primary reason behind YAMAS’ creation. Revital’s vision was always to introduce Israeli travelers to a different approach to Greece—one focused on experiences rather than standard accommodation. Today’s travelers are more informed than ever. They research, compare, and carefully consider the value they receive for their investment. When it comes to holidays, many Israelis are willing to pay more when they understand that true luxury is not defined only by price, but by the quality of the experience.
Changing the Way Israelis Book Holidays
One of YAMAS’ biggest challenges today is encouraging a new travel mindset: planning ahead. In many international markets, booking holidays well in advance is standard practice. In Israel, however, many travelers have traditionally preferred last-minute bookings, often believing they will find better opportunities closer to departure. Combined with ongoing uncertainty, this approach can make it harder to secure the ideal holiday experience. Revital aims to change this culture by helping clients choose the villa that truly matches their needs, rather than settling for whatever remains available. To support this approach, YAMAS has worked with property owners to create greater flexibility. Beyond standard cancellation policies, in cases of force majeure, YAMAS clients can often reschedule their stay for a future date within two years. This reflects the company’s greatest advantage: not a bureaucratic booking center, but a human team that remains involved throughout the entire process.
Ultimately, It Comes Down to People
With hundreds of villas, dozens of islands, and an extensive network of relationships, YAMAS has helped hundreds of families experience luxury holidays in Greece. But the true story is found in the personal connections. It is in the message from a returning guest saying, “This was the most perfect holiday we have ever had.” It is in the villa owner who invites Revital to return the following year because of the trust and relationship built over time. Perhaps that is what truly defines YAMAS—not simply a company that arranges holidays, but a company that creates experiences people carry with them long after they return home.
